Finding time to say thank you to customers and staff for their continued relationship with you has real power, as they are your allies in success and should be treated likewise.
Research in The Journal of Marketing researched a jewelry chain who reached out by telephone and thanked a cluster of their customers, who then afterwards spent an additional seventy-percent than the group of patrons who were not called and thanked. Showing appreciation to customers constructs their rapport with you, and intensifies their devotion to your business. With the noticeable benefits of following easy phases to foster customer loyalty, can you afford not to show your appreciation?
The influence of a humble thank you to your workers shouldn’t be miscalculated. Thankfulness harvests higher levels of eagerness and happiness, resulting in a more contented work environment with truly motivated team members. Happier employees work harder which always leads to better results. A recent study suggests that organizations that place a premium on thanking their staffs outdo other firms by 14% with respect to worker commitment, efficiency, and customer service.
Whether you are expressing thanks to customers to build up your relationship or thanking your staff to recognize valued team-work, remember the resulting secrets to "thank you" victory:
BE VERY SPECIFIC
A common "thank you" doesn’t go as far as personalized ones do... Sincere, personal gratitude demonstrates that you’re paying attention to clients and co-workers, which makes them feel treasured, especially when your thanks is as specific as possible.
TIMING IS EVERYTHING
For maximum impression, thank you’s should be made within one day or two at the latest of the event you are praising. A speedy thank you communication shows that your appreciation is sincere enough to become a current priority in your life.
WRITTEN not ELECTRONIC
Electronic communiqué dictates our lives... In the era of e-mail and social media, remember this, it's the hand-written note that stands apart, especially when you are trying to express special thanks, it speaks volumes.
PUT YOURSELF OUT THERE
Do not make the mistake of underestimating the impact of a proper appreciation happening. Be imaginative, and work to be sure that your event is fruitful and memorable to all. Plan-out a swinging casino-themed party for your employees, an instructive lunch for your clientele or a high-energy networking mixer at a conference for your top patrons.
Given that a simple thank you means so much, why don't we do it more often? As simple as it is to utter, many of us do not logically think of encouraging each other on or acknowledging one another for the daily chores we complete, but when you convey appreciation, you realize the remunerations of increased consumer sales and amplified worker output. Share a bit of that wealth and make your gratitude known.
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About the Author: Lalanii Wilson-Jones, MBA is a dynamic business leader based in Dallas, Texas who owns & operates multiple companies across several industries. Her range of talents and experience makes her an ideal candidate for strong economic partnerships all over the world, a great mentor and a great source of information that can change the mechanics of any sized company.
About the Firm: At Mogul247, we wish for our clients to be well-informed before partnering or partaking in any of our firm’s services. We hope your experience will be better once you know who we are, have more realistic ideals and goals about working with us, as well as understand what we are focused on doing for you and our community. If there are any other questions or concerns you may be having, please contact her assistant Jacqueline at (214) 328-8600